Internet Marketing for Online Promotion

Online promotion is one form of internet marketing. No matter what product or business you want to promote, the internet is one of the most effective media to build a brand and make our business website known to many people.
There are many ways to promote business through internet media, including through SEO (Search Engine Optimization), through PPC Advertising (PPC Advertising), Email Marketing, Mobile Advertising, and Social Media Marketing.
1. PPC Advertising (PPC Ads)

Unlike the PPC program for publishers, this PPC Ads program is intended for Advertisers / advertisers who want to promote their business. In this case, we as advertisers must spend money so that the PPC Ads organizers display our ads on their publisher network. Of course we can adjust the price of advertising according to the existing budget.
Some companies offering this program are:

1. Google Adwords
2. Yahoo Advertising
3. MSN Advertising Center
4. Blogger Gathering
5. Sitti
6. Blog Network ID
7. AdsenseCamp
8. And others

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2. SEO (Search Engine Optimization)

SEO is a form of online promotion that I really like because it's free. However, SEO requires special expertise, requires a process with a short time. In fact, SEO often requires costs for optimization.

That is why there are many website owners who are willing to spend money to hire SEO services to make their business site in the main page of search engine results.

3. SEM (Search Engine Marketing)

Unlike SEO, search engine marketing is an advertising network of search engine companies that display advertisements on search results pages. In Indonesia, Google is the most frequently used search engine on the internet.

For keywords that are sought after by internet users, we will see ads at the top and bottom of the search results for a keyword. Many internet marketing experts say that Google Adwords is a marketing method that has a very high conversion because our website pages have a big chance of getting potential customers from search engines.

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4. Email Marketing

As the name implies, email marketing is the process of marketing products or services using email as a tool. Email marketing is also a variety of types, there are direct e-mails, e-mail retention, and advertising in other people's e-mails. Email marketing is usually very effective because promotions or sales letters can be sent directly to the owner of the email account.

An important note that must be kept in mind is that we should not do SPAM because it will disturb other people, and of course it will harm us because the email owner can unscribe or enter our email into the SPAMMER list.

5. Mobile Advertising

Mobile advertising is an advertising service through mobile devices. Today's smartphone users are already a lot, and usually their cellphones are taken everywhere. This is what makes mobile advertising very effective for media business promotion. Some mobile ads models are via SMS, MMS, Banner Ads, Games, and others.

6. Social Media Marketing

As with SEO, online promotion using social media can be done for free. As we know, users of social media sites like Facebook, Twitter, Google+, and YouTube, the number is already very much. And this is a very effective promotional media for marketing any product through the internet.
Social media also has an advertising feature that is very widely used by internet marketers to gain traffic and sales. Some of the popular ones today are:

1. Facebook Ads
2. Twitter Ads
3. Instagram Ads
4. YouTube Ads

7. Marketing Through Forums

At present there are many forums specifically made to discuss certain topics. An example is Kaskus.co.id. This forum discusses various topics ranging from politics, business, national, and many more. One of the sub forums in Kaskus specifically for online traders who want to market their products through Kaskus. Besides Kaskus, there are still a number of forums that can be used as online marketing media, which will be discussed in another article.