the definition of Off-page SEO

good night I want to explain about Off-page SEO
Off-page SEO is search engine optimization efforts from outside the website.

Optimizing from a website, or on-page SEO is often not enough to get a high ranking in search results. Especially for new websites that don't have an audience, unless the keyword competition is quite low.

Why backlinks are very important
To understand the importance of off-page SEO, I will explain a little about the relationship between search engines and links.

Search engines like Google have a bot that is tasked with crawling on the internet. Google's crawler is called Googlebot

Googlebot moves from the website to the website through the links listed on each website page. From the data collected by Googlebot, an index and ranking order are arranged.

Because Googlebot uses links as navigation, websites that have external links will have high priority. The more and the higher the quality of the link, the better the ranking of the website.

This is why links from other websites (backlinks) play an important role in SEO.

Incorrect link building strategy
no blackhatOff-page SEO has a dark side in it.

There are people who want to increase their website ranking but are too lazy to create quality content and do marketing, on the contrary they only rely on link building.

Link building is a support for website content, without having good content, you should not do link building. Because besides being useless, the result can be a punishment from Google.

A good link building process is always related to marketing and content marketing. Not through spamming and bot usage or automation software.

There are several forms of backlinks that are not liked by search engines because they are often misused.

Here are some of them:

Exchange links. The way that was very popular in the mid to late 2000s, exchanging links directly did not provide any positive benefits.
Buy links & use backlink services. Buying links is likely to increase rankings quickly but usually won't last long because you will be punished by Google.
Comments on blogs & forums. The links that you get from comments on the blog do not provide great benefits, so does the forum. But both are often a land of spam.
Auto-approve link. All forms of links that are not through the moderation of the website owner. This means that the link immediately appears when you enter your website address.
Using bot software. There are several software / tools that can be used to get links automatically, but the links you get are of low quality and can actually damage the website.
Private Blog Network. This means that a group of blogs owned by 1 person only functions as a backlink field to their main website. Google actively punishes blog networks like this.
Spam. In any form, spamming techniques will not provide positive benefits for you.
Links obtained in the above ways are usually of low quality. The maximum results you can get are high ranking in the short term, then subject to penalties by Google.

Therefore it is better to avoid techniques like this.

As with on-page SEO, quality is very influential. Even off-page SEO is more sensitive to quality.

That means like this.

Even though you have a good website and content, if you do off-page violations like the above, you won't be spared punishment.

Because of the importance of link building, further guidance on getting quality links will be discussed in the next chapter.

Relationship between content and backlinks
Content = on-page, backlink = off-page. Is there a connection between content and backlinks?

Very there. Here's a quote from Bing.

If the value that has worked so hard to instill in your site is evident to them, they will help their own customers by linking back to your site. That, my friend, is the essence of link building.

I guess the meaning is like this,

If your website does have value (value) and this value is seen by others, then they will be happy to provide a link to you. This is the essence of link building.

To provide value, you must have quality content. To show this value to others, you must do content marketing.

So content marketing is the "source" of the main backlinks for you.